The Smart Shopper is a handheld wireless retail
platform that assists shoppers with product information, itemization
and payment. The Smart Shopper can be configured such that, upon
entering a store, a patron can checkout a handheld unit with their
membership card. Once a Smart Shopper is matched with a customer,
preferences can be tracked and information from the store database
can be displayed upon request. After scanning a product or searching
through a list of inventory, a request for product attributes
can be made. Attributes associated with products can be accessed
remotely in a language suitable to the patron. Essentially, the
Smart Shopper is a superior personal shopping assistant with an
infallible memory and multilingual capabilities. Once a product
is identified and information is delivered, itemization and checkout
can be accomplished remotely, without spending time in a queue.
Smart Shopper provides timely support throughout the three phases
of the shopping experience, gathering, itemization, and checkout.
Technology
Input
The Smart Shopper handheld unit receives primary input via an
optical scanner, a magnetic stripe reader and or an RFID antenna.
Prototype 1 was demonstrated with an optical scanner. Primary
inputs initiated by the store patron prompt the store's database
for feedback. Once feedback is communicated results are displayed.
Secondary inputs from the user are received at the user interface,
which is either a touch screen or a keypad. Secondary inputs allow
the necessary information from the database to be accessed and
displayed after the primary transaction has occurred.
Database Interaction
After getting the input information the Smart Shopper sends a
wireless signal through the internal microcomputer to the central
database server where the user information or necessary product
information can be accessed. This wireless communication can be
accomplished through a number of methods. Prototype 1 used micro
computers with Pico radios to provide the wireless data transfer.
This data transfer may also occur with RF technology or a local
wireless network. Examples of database returns are product specifications,
product cost, cost comparisons, alternative products, past purchases,
the variation of the price in the last three months, essentially
any information the store demes useful to the patron. In addition
to providing the patron with attributes, Smart Shopper would allow
for the tracking of customer habits, which enables retail stores
to deploy algorithms to streamline the patron experience.
Feedback
The stores database responds to requests for attribute information.
The requested information is then transformed into wireless signals
and sent back to the Smart Shopper where the customers can obtain
the information through an integrated LCD screen or a wireless
earphone. |